The Effect of Music on Perceived Atmosphere and Purchase Intentions in a Restaurant
Identifieur interne : 000830 ( Main/Exploration ); précédent : 000829; suivant : 000831The Effect of Music on Perceived Atmosphere and Purchase Intentions in a Restaurant
Auteurs : Stephanie Wilson [Australie]Source :
- Psychology of music [ 0305-7356 ] ; 2003-01.
English descriptors
- Teeft :
- Adjective, Alcoholic beverages, Amount patrons, Anova, Appropriateness, Background music, Classical music, Commercial environment, Consumer behaviour, Consumer research, Control condition, Control conditions, Dave brubeck, Different styles, Different types, Dining area, Environmental psychology, Factor analysis, Factor scores, Greater number, Hargreaves, Inferential statistics, Interactive effect, Jazz condition, Less money, Loading factor, Main meal, Maximum amount, Miles davis, Money patrons, More downmarket, More drinks, More money, More people, More time, Music conditions, Music psychology, Music therapy, Musical condition, Musical conditions, Musical styles, Other condition, Other domains, Other factors, Patron, People dining, Piano concerto, Popular music, Present study, Product choice, Purchase intention, Purchase intentions, Rating responses, Restaurant environment, Restaurant patrons, Right association, Sales figures, Same days, Shopping behavior, Significant correlation, Significant correlations, Significant difference, Significant differences, Significant effect, Similar subscripts, Slow music, Social psychology, Testing period, Time subjects, Times patrons, Upbeat, Wine store.
Abstract
Extending research by North and Hargreaves (1998), this study investigated the effect of music on perceived atmosphere and purchase intentions in a restaurant. Four musical styles (jazz, popular, easy listening and classical) and no music were played in a restaurant over two consecutive weeks. Results indicated that different types of music had different effects on perceived atmosphere and the amount patrons were prepared to spend. Classical, jazz and popular music were associated with patrons being prepared to spend the most on their main meal. This value was found to be significantly lower in the absence of music and when easy listening was played. There was some evidence that the type of music also had an effect on the amount of money patrons actually spent in the restaurant. Overall, the study contributes to the development of a model that seeks to account for the relationship between music and consumer behaviour.
Url:
DOI: 10.1177/0305735603031001327
Affiliations:
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Four musical styles (jazz, popular, easy listening and classical) and no music were played in a restaurant over two consecutive weeks. Results indicated that different types of music had different effects on perceived atmosphere and the amount patrons were prepared to spend. Classical, jazz and popular music were associated with patrons being prepared to spend the most on their main meal. This value was found to be significantly lower in the absence of music and when easy listening was played. There was some evidence that the type of music also had an effect on the amount of money patrons actually spent in the restaurant. Overall, the study contributes to the development of a model that seeks to account for the relationship between music and consumer behaviour.</div></front></TEI><affiliations><list><country><li>Australie</li></country></list><tree><country name="Australie"><noRegion><name sortKey="Wilson, Stephanie" sort="Wilson, Stephanie" uniqKey="Wilson S" first="Stephanie" last="Wilson">Stephanie Wilson</name></noRegion></country></tree></affiliations></record>Pour manipuler ce document sous Unix (Dilib)
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